Marketing and Promotion Objectives

Mobilizing regional marketing and promotion efforts requires significant work and resources. Over the long term, consideration must be given to deploying a functional body to market and promote the region, particularly a body that will work in partnership with municipalities to enhance the region’s value proposition.

Given the competitive nature of both investment and talent attraction across the globe, there is a need for a stronger narrative from all levels of government towards the business successes and sector successes occurring across the region.