Marketing and Promotion Objectives
Mobilizing regional marketing and promotion efforts requires significant work and resources. Over the long term, consideration must be given to deploying a functional body to market and promote the region, particularly a body that will work in partnership with municipalities to enhance the region’s value proposition.
Given the competitive nature of both investment and talent attraction across the globe, there is a need for a stronger narrative from all levels of government towards the business successes and sector successes occurring across the region.
To support the creation and delivery of marketing and promotional objectives for Southwestern Ontario.